In June 2008, Olympus launched a series of free photography courses, called Olympus Academy, with which it gives away to buyers of certain models of its digital SLRs. But from the moment it seems that the recipients of these courses do not end up receiving the information correctly.

Shortly after publishing the information Olympus Academy in this blog, I started getting emails from customers with problems Olympus to access the courses. At first I thought they were isolated cases of people who had not heard good and confused this website with the Olympus. Even post a notice on the original entry.

Some of the messages received on Olympus Academy

A few days ago jumped Internet queries to the real world. As I came out of the meter says a girl who was behind me, "Sorry does your work at Olympus" (I must say that wearing the vest Olympus Academy), "I just wanted to ask you a question about courses that give the chamber, but not ... "

Olympus has a major communication problem regarding Olympus Academy. There is no point giving away courses if some customers do not find out, others do not know the dates, other known as sign, and others can not access the course web address. Not exactly is the information contained on this in the cameras, but it seems evident that, or insufficient, or not as clear as it should.

Undoubtedly one of the problems is SEO (search engine positioning optimization). It is not normal if you Google "Olympus photography course" does not show any official website of Olympus to the second page, while this humble blog appears at the top. And when you see Olympus is the description of the contents of the boxes of the cameras, but no links to access the website of Olympus Academy.

Web Menu Olympus Academy

Those customers who are entitled to Olympus course, all they need do is enter the web www.OlympusAcademy.es menu and click on the "Join", where they can leave their contact details. At first they had information of course dates and which were free, but it seems that now they have removed from the site. If in doubt, in the "Contact" you can contact Olympus. Of course, you need to have installed the plugin Flash 8 or higher on your browser to work because unfortunately, the whole web is made ​​as a single Flash file, which may be closely related to your search engine positioning problem.

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